To Infinity...

18^th birthdays have their perks--the right to vote, buy cigarettes, lottery tickets and porn to name a few. But for New York super-producer, InfinitiRock, this was just the icing on the proverbial birthday cake. After officially signing with Base Trip Records on his birthday, March 12th, InfinitiRock released his debut beat tape, “17Years.” The release features 40 tracks of hip-hop and electronic beats influenced by everything from Hindi instrumentals to European pop.

InfinitiRock’s name reflects his approach to music and tireless work ethic. Since he first began experimenting with beats 12 years ago, InfinitiRock has produced new tracks almost every day. He says that he never takes breaks, which is also why he never puts spaces in his track titles. “I have no time for spaces.”

Music has always been an influential part of InfinitiRock’s life. Growing up in an Indian family, his parents would often play traditional Hindi music around the house. “I didn’t speak or understand Hindi,” he explains, “so the voice was merely an instrumental tool, rather than a lyrical one.”

InfinitiRock is not the only Anand making music. In addition to his solo work, InfinitiRock produces beats for his older brother, Neil—Base Trip Records’ hip-hop artist, Aviator. Their musical collaboration began about 12 years ago when Neil turned to Chester and said, “Let’s make music! I’ll be Atari, you can be Pacman.”

InfinitiRock’s beats back most of Aviator’s raps. The brothers collaborate rather than compete, bouncing sounds off of one another until they find the right mix. “We have separate targets and different ears,” the young producer says. InfinitiRock produced many of the tracks on Aviator’s mix tape, “Thank You, Come Again,” and Aviator’s debut L.P., Bigger Than My Matador, due out later this Spring, will exclusively feature his brother.

Music isn’t the only passion in the young producer’s life. InfinitiRock loves cooking and admits that if he wasn’t a musician, he would be a chef. “I have a similar approach to cooking as I do with instrumentals,” he says. “I add a lot of details to create one dish.” Next year, InfinitiRock will attend SUNY Purchase pursuing a degree in Biology.

Be on the lookout for InfinitiRock’s first E.P. expected next month.

Love,
Cristin Cummins